NBCU execs past and present feel a bit resigned to the fact that the halcyon days of cable TV are over, and that it's all about managing a slowly dying business at this point. No

Now, MSNBC is being upended by the very technology it first embraced, with streaming video now accounting for nearly half of all TV viewing, according to Nielsen. The decline of pay TV has culminated in Comcast placing MSNBC — along with sister networks such as CNBC and E!

In a bold move set to reshape the media landscape, Comcast has announced its intention to spin off several of its prominent cable networks, including MSNBC and CNBC, into an independent entity. The decision,