Google has discounted almost all of its flagship devices, including wearables and tablets, in the new sale. The Search company has combined discounts, freebies, cashback and a price match guarantee to entice Pixel 9 shoppers away from Best Buy and Amazon, which are offering better prices if you want to buy the handset without any extras.

Pixel Camera 9.6 started rolling out in mid-October with a handful of additions introduced with that month’s Feature

Launched only a few months ago, the Pixel 9 has been reduced from its usual £799 price to £699 for a SIM-free, 128GB edition of the phone. That Black Friday deal is reflected at multiple major retailers including Amazon, Argos and John Lewis.