AAMI nails the Aussie Christmas experience in first festive campaign via Ogilvy
This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series. AAMI has ...
The New Daily to be bought out by publisher
Super-funded news publication, The New Daily, is slashing jobs as it prepares to move into the hands of its new publisher, ...
NOVA teams with Samba TV for CTV Plus
NOVA Entertainment has announced the launch of CTV Plus in partnership with Samba TV, the leading provider of TV technology ...
‘If we keep doing this in five years, we will have run ourselves into the ground’: News Corp’s Pippa Leary urges publishers to shift focus
With changing consumer media habits comes a need for publishers to change the way they measure success – and that means ...
IGA wants Aussies to shop smarter, harder and locally – now and at Christmas – via Special
This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series. IGA is ...
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Prophet names new head of engineering
Prophet, Australia’s most advanced Commercial Mix Modelling (CMM) platform, today announced the appointment of seasoned ...
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IMAA opens Female Leaders of Tomorrow initiative in Western Australia
Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media ...
TAG enters CRM and marketing automation partnership with HubSpot
TAG is strengthening its marketing automation and customer relationship management abilities via a HubSpot partnership.The ...
Leapmotor uses helicopter stunt to announce launch down under, via cummins&partners
Cummins&partners developed an awe-inspiring helicopter stunt to bolster Leapmotor’s launch into Australia.The ...
How marketing and PR professionals can get the best out of their e-commerce clients this Black Friday and Cyber Monday
The Black Friday and Cyber Monday (BFCM) period is an exciting time for e-commerce brands. While it’s an opportunity to ...
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Flying Tiger Copenhagen teams up with iD Collective for Aussie market launch
Full-service creative communications agency, iD Collective has collaborated with renowned lifestyle brand Flying Tiger ...
‘Great creative doesn’t have to be expensive, it just has to be smart’: John Driscoll and Steve Back launch new creative agency
Industry leaders, Steve Back and John Driscoll, have joined forces to launch a new creative agency, Monster Sauce.The Perth-based agency brings together the pair’s decades of experience across the ...