While tech companies jump on the curation bandwagon, publishers navigate a new normal in programmatic advertising, where they often don’t have a say.

Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?

Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...

A chat with Dustin Hinz, CMO of Firestone Walker Brewing, an LA-based beer maker that just launched its first non-alcoholic ...

Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as walled garden ...

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly ...

Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention ...

Is the marketing funnel as we know it officially dead? Just ask the panelists at Paramount Advertising’s Performance Now ...

According to Go Addressable and Advertiser Perceptions, adoption of addressable TV advertising has increased significantly.

Advertisers' obsession with “following the audience” allowed low-quality sites to thrive. But a cultural shift back toward ...

Nextdoor CEO Nirav Tolia on the power of location data for targeting, Nextdoor’s AI investment plan and its big advertising ...

In a safe, driverless vehicle, whether it’s a rideshare or someone’s personal automobile, there’s the opportunity for ...