Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and ...
Ronson is survived by her husband Chris Taylor and their son Ben. In a heartfelt statement, Taylor described her as his ...
Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and ...
Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson ...
A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like ...
Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...
A job of a marketer, particularly within QSR, is perhaps the most challenging. Add to that, running KFC in a country like Thailand that is globally known for its cuisine. This must make Patra ...
It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...
Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an ...
Mars has launched a global review of its agencies, encompassing media, commerce, social media, brand, PR and influencer marketing. The review, which is expected to conclude in 2025, does not include ...
With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such ...
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?