Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...

Ronson is survived by her husband Chris Taylor and their son Ben. In a heartfelt statement, Taylor described her as his ...

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Ebiquity has named Ruben Schreurs as director and chief executive, effective immediately. He replaces Nick Waters, who is returning to the agency sector. With over three decades of leadership ...

A job of a marketer, particularly within QSR, is perhaps the most challenging. Add to that, running KFC in a country like Thailand that is globally known for its cuisine. This must make Patra ...

Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed its 2025 jury president line-up. In-person judging will be held in Vietnam in March ...

It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...

Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an electric-only brand. The launch included images and a short film, “Copy ...

Mars has launched a global review of its agencies, encompassing media, commerce, social media, brand, PR and influencer marketing. The review, which is expected to conclude in 2025, does not include ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and ...

It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...