A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX ...

With its Thanksgiving Day parade days away, Sharon Otterman explained how the retailer brought its gift guide to life in its ...

Today, artificial intelligence (AI) is enabling brands to stay closer to consumers than ever before and drive more agile ...

In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a ...

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in ...

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...

To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within ...

Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between ...