The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Dove and Nike jointly created the Body Confident Sport program in 2023. Research found that nearly half of girls drop out of ...

Netflix says the Tyson/Paul fight pulled 65 million concurrent global household streams and 38 million U.S. streams, and the ...

Shawn Stacy joins the agency after serving as Chief of Staff and Chief Client Officer at outsourcing firm Alorica and earlier ...

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...

Faced with the growing complexities of media metrics, Dentsu adopted the use of Microsoft Azure AI to support clients, ...

Victor Camozzi's work includes Walgreens' "At the Corner of Happy & Healthy" campaign and award-winning spots for Southwest ...