Even with similar revenue-sharing models, FAST channels present new opportunities but lag behind OTT platforms in revenue ...

Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on ...

With its slew of monetisation tools like ads, super chats and memberships, YouTube has helped many creators like Gaurav ...

Robust infrastructure, tech integrations and AI-powered dynamic creatives are expected to propel the growth of DOOH in the region ...

Retailers such as Flipkart, Nykaa and Croma have been offering exclusive offers on gadgets and fashion with eye-catching campaigns to get customer attention ...

Sumanta Datta, who joins ABP Network from Oxford University Press, spent 20 years with Coca-Cola in various leadership roles ...

After Karan Johar, filmmakers like Farhan Akhtar, Sidharth Roy Kapoor and Vikram Malhotra ready to sell 50 percent stakes of their studios in order to scale up business amid tough competition ...

HUL shareholders will get shares in the new entity, proportionate with their existing holdings, said a news report ...

Capitalising on India’s burgeoning quick commerce industry, delivery giant Amazon India is planning to launch a service soon, ...

Second Chance’ seeks to deepen the public conversation about CPR and emphasises the need for an individual to be prepared in ...

Balaji Telefilms Ltd has appointed Kavvya Bharathi as the National Head-Brand Revenues & Partnerships. With over 13 years of ...

Jobin Jose has been promoted to the role of Director at Interactive Avenues. Prior to this, he held the position of Associate ...